What I do — and how I can help you

Content Design

I design and write for user experiences using tools like Sketch, Abstract, and Invision. My work’s always backed by data and customer insights. I love making things that make sense.

Build brands

I created the house style guide for TransferWise and train in-house writers.

Strategy and innovation

Banks like N26 and LHV look to me for UX and marketing insight.

Copywriting and editing

I’ve edited books like Anyone Can Design, and I do freelance copywriting for companies and causes I care about.


I run workshops and classes at businesses and educational institutions — such as Tartu University.